Can a SWEET help you lose weight? New gummy treat claims it can help you shed seven pounds in a WEEK (but nutritionists warn it's just a fad)
- V24 Gummies contain glucomannan, a fibre which helps you feel full
- Strawberry sweets cost £22.95 for 60 - enough to last for five days
- Three nutritionists slammed the treat, but CEO says it's a useful weight loss tool
It's the time of year when people start hitting the gym again and want to lose weight fast.
But now there might be a tasty way to shed the pounds as a company claims its sugar-free sweets can help your clothes feel looser.
In a tempting alternative to low-calorie diets and slimming shakes, protein shot maker V24 has made Gummies that contain glucomannan, a natural fibre that some studies have shown can help you feel fuller for longer.
V24 claims that eating the eight-calorie sweets with a strict exercise regime as part of a well-balanced diet could help you lose up to seven pounds in the first week, and a few pounds per week after that.
But nutritionists who spoke to FEMAIL about the new weight loss treat have dismissed the gummy sweets as just a fad.
The sweets are sugar-free but contain sweeteners. The key ingredient is glucomannan, which some studies have shown can help with weight loss by suppressing appetite
The strawberry-flavoured V24 Gummies, which cost £22.95 for a 60-pack and are only available on the V24 website, are designed as a weight loss aid that claim to put an end to hunger pangs that can so often lead to food bingeing.
It's recommended that slimmers eat two to four three times a day before a meal or when feeling hungry to suppress the urge to snack.
But nutritionists, including Harley Street clinician Rhiannon Lambert, London nutritionist Lily Soutter, and The Diet Therapist Maria Mekhael, say that despite the treat's claims, there is no 'magic bullet' that can help you lose weight better than a well balanced diet.
Rhiannon, who recently published her first book Re-Nourish: A Simple Way to Eat Well, said: 'There is nothing a "magical sweet" can do that a well-balanced diet can’t do better. It such a shame to see that the food industry are now promoting sweets as a weight loss tool.
The sweets are strawberry-flavoured and cost a pricey £22.95 for 60. You're advised to eat two to four three times a day, which means you could run out in just five days
'With both eating disorders and obesity on the rise, we need to focus our attention to the promotion of health, not "quick fix" solutions to achieve unsustainable weight loss that will ultimately lead to an unhealthy relationship with food.
'These sweets also contain a number of unnecessary sweeteners and E numbers which do not offer any nutrition.'
Ciaran Greenwood, CEO of Protein Revolution Limited, which makes the sweets, clapped back at the criticism, saying that weight loss aids can help those struggling to follow a diet.
He said: 'It is well and good saying that one should stick to a healthy diet and not use supplements but the reality is more than 60 per cent of the UK population is either overweight or obese.
'The majority of these people want to loose weight and have attempted dieting but haven't stuck to the diet.
'That is why this product is an essential aid to help with weight loss. The sugar-free V24 weight loss Gummies massively reduces hunger cravings helping people to maintain a healthy diet and achieve their weight loss goals.
The sweets' key ingredient is glucomannan, a natural water-soluble dietary fibre that expands in the stomach, helping you to feel full. It also balances blood sugar levels.
Several studies have shown the fibre does help to maintain weight, but nutritionist Lily Soutter said that in reality, this is due to the satiating effects of any type of fibre.
She added: 'Claiming that consumption of these sweets will "make you lose weight" is misleading as there is no one food or magic bullet which results in weight loss.
'Attention still needs to be focused on diet as a whole as well the development of healthy and positive habits for life.'
Nutritional therapist Maria Mekhael agreed and said that those with IBS should avoid eating the sweets or any other glucomannan-based product as they may find it difficult to digest.
This could lead to bloating, cramps, flatulence and loose stools, she said.
Most watched News videos
- Couple arrested over 'worst ever child abuse death'
- Coffin of Dolores O'Riordan is being carried into church
- YouTubers Ally Law and Ryan Taylor break into CBB house
- Team Brady: Gisele cheers on husband Tom and the Patriots
- Crime scene in Brownhills where young girl died from a stabbing
- Baby sloth on a beach cries for help after surviving a storm
- 'France would probably vote out': President Emmanuel Macron
- Women's March protesters rally outside The Lincoln Memorial
- 'I've never foot faulted in my life': Kyrgios angry at umpire
- Cathy Newman under online 'abuse' over gender pay gap interview
- Chilling CCTV captured moment hooded man follows little girl
- Mourners arrive at funeral of Home and Away star Jessica Falkholt