'You have clearly never had a loved one go through chemo': Kérastase angers cancer patients after new ambassador Emily Ratajkowski claimed hair is 'a fundamental part of femininity'
- The London-born model, 26, is the new face of luxury hair brand Kérastese
- Came under fire for comments on hair being a 'fundamental part of femininity'
- She has edited the caption on her Instagram post following social media storm
- Kérastese also issued an apology via Instagram saying they were 'deeply sorry'
Luxury salon brand Kérastase has been forced to issue an apology following a comment from its new ambassador Emily Ratajkowski.
The model was snapped up as the new face of the hair brand this week but angered fans by saying that hair was a 'fundamental part of femininity'.
Announcing her new appointment on Instagram Ratajkowski, 26, wrote: 'Hair is a fundamental part of beauty, femininity and identity. So excited to announce that I am the new face of @kerastase_official!'
But furious fans have accused the model of being insensitive towards people who have lost their hair through illness or cancer treatments.
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Apology: The model was snapped up as the new face of the luxury salon brand this week but angered fans by saying that hair was a 'fundamental part of femininity'
One social media user wrote: 'Some people have hair pulling disorders, cancer, or other reasons why they can't/ don't want to grow their hair. Please be considerate to them. Beauty is skin deep'.
Another blasted: 'Hair has ABSOLUTELY NOTHING to do with beauty - beauty comes from within, strength & intelligence.'
Others pointed out that Ratajkowski's comments could be hurtful to young women enduring chemotherapy and radiotherapy which can cause the hair to fall out.
Within hours of sharing the Instagram post, the model appeared to have edited it so that it simply read: 'So excited to announce that I am the new face of @kerastase_official! Welcome good hair days!'
Controversy: One social media user wrote: 'Some people have hair pulling disorders, cancer, or other reasons why they can't/ don't want to grow their hair. Please be considerate to them'
Hours after the comments were taken down, Kérastese sent this apology via its own Instagram page - and thanking fans for calling them out on the controversial remarks
The beauty giant, which is owned by L'Oréal, also issued an apology via the comments section on in its official Instagram page.
They said they were 'deeply sorry' about offending anyone with the Instagram photo, adding: 'Of course beauty is not defined by your hair, beauty is something more spiritual, beauty is an attitude.
'We honestly tell you we're very sorry and thanks for your testimony because through it we are learning everyday [sic.].'
A representative for Emily has been contacted for comment.
Some fans said that Ratajkowski's comments could be hurtful to women going though chemotherapy and radiotherapy which can cause the hair to fall out (pictured at the Golden Globe Awards this week)
Emily, an outspoken feminist, recently admitted she thinks it's important to be controversial.
The London-born star revealed she would rather be criticised for her opinions than not 'stand for anything'.
Emily explained: 'I think if you don't have haters or if you're not somewhat controversial, then you're not standing for anything in general and that's something I think about a lot.
'So I'd rather be p***ing people off than just everyone liking me.'
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